MLM Sponsoring

There are two parts or two sides to every MLM or Network Marketing business: moving products and sponsoring new members.

Network Marketings who concentrate on moving products do sponsor new members, but they do it organically. And in many ways building organically can be best because people who use and believe in the products will stay with you, if only for the products.

Those who concentrate on product promotion also tend to be dedicated sponsors. They look after those who purchase products and make sure the products are working for them. Though it may sometimes be directly, they also indirectly teach those they sponsor how to duplicate themselves by their very example.

On the flip side their are the Network Marketers whose emphasis is on sponsoring new members. What's telling about them is that they view this process and even refer to it as recruiting.

Where MLM sponsoring is rather warm, MLM recruiting is cold. Those who place on empnasis on sponsoring or recruitning people for their business are too often interested in what their new recruit means to them, not in what they can do as a sponsor for their new recruit.

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