It May Look Good... But Can You Duplicate It?

I got a call the other day from a fellow MLM-er I'd known for about a year. Let's call him Ralph. Ralph was enthusiastic, excited. He had just gotten into a new program and already had a few people sponsored. He talked to them over the phone, had them pull up some stuff from his fax-on-demand, and voila, instant downline.

Now Ralph's a talker. He loves the phone and spends his days on it. Pretty thick-skinned, he's also not put off by much... maybe not quite rhino-hide, but close to it! Say you're not interested, and he just keeps talking. Remind him of his last deal – the one that cost you $1250 just before it fell apart – and he'll be able to rattle off every advantage of this one, telling you he lost money on the last one, too, then go right on to assure you that with just a couple of personally sponsored folks you can take advantage of the matrix that's being built in this program, right now, not too far below its founders.

After a lot of listening and some comments that weren't getting through to him, I finally said “Ralph, I can't do this.” He didn't know what I meant so I explained that I couldn't do what he was doing, even if I wanted to (which I didn't). "I can't pick up the phone and talk to people the way you do. Not my warm market, not cold calls to strangers, not anyone who doesn't call me first, call me because they're interested and want more information. If you can't give me a system I can use, something I can hand out or something I can mail, you might make a few bucks off me, but I won't sponsor anyone. And I certainly won't be happy. That's just the way it is."

What he had wasn't duplicable, not to me. Yet in Network Marketing, duplication is the key to success, not the sign-ups. Sign-ups are worthless in building an organization, they're here today... gone tomorrow, unless those you sign-up with your MLM can and will do what's necessary to duplicate you and duplicate themselves.

Some things can be duplicated, some things can't. Some MLM companies and uplines just never give you much to duplicate. But if you want to be successful, someone, whether company or upline, has to give you a system you can use to go out, start building, make money, and be happy. Barring that, you'll have to be the one to come up with the methods and tools your downline can copy. Yes, somebody does have to create them, and if you have the time and are so inclined, it could be you.

A Network Marketing program with success potential is one that you can do, and those you sponsor can feel that way about, too. Like the man said, "Dead Downlines Don't Lie." But the truth is, if you can't duplicate it, most MLM downlines never even get started.

So how's life in your program? Has your upline given you something you can duplicate? And is it something your downline can duplicate too? With a system you can use, a system that those you sponsor can feel good about using too, you will get sign-ups, but more importantly, those who actually go out and use the system will help you find success. Here is a professionally developed and duplicatable sponsoring system that anyone interested in building an MLM business online should look into.