So What Is MLM or Multi-Level Marketing?

MLM or Multi-Level Marketing is a business, and like any business, it's reason for being is to make money.

Multi-Level or Network Marketing, as it's more often called today, is not a get-rich quick scheme, not a pyramid, not a Ponzi scheme, and not a charity. It's a BUSINESS.

In order to make money, businesses, including Network Marketing companies, sell products or services and seek to expand in order to make even more money.

MLM companies make sales and expand by creating networks of independent distributors, called network marketers, who sell through their organizations and profit from the sales they and their organizations make.

While MLM companies are product based, the success of multilevel marketing companies is tied to the opportunity they give their distributors to make moeny for themselves. People become network marketers and join multilevel marketing companies because MLM companies really can be vehicles to wealth.

Products are important, but the dynamic that makes Multilevel Marketing work is the concept that in Network Marketing almost anyone has the ability to open a business and create wealth for themselves with a very small investment. So the most successful Network Marketers are organization builders and not sales people. With some exceptions, the most successful network marketers sell the business and not the products.

So MLM is not a sales job, though many people have a false, preconceived idea that Network Marketing means selling.

So how do the big builders who are not out pushnig products on their friends and neighbors build their organizations?

One person at a time!

There are some extremely successful people in multilevel marketing whose earnings are derived from just one or two key people within their group, sometimes several levels down. So in Network Marketing, it isn't necessarily a matter of whom you know but of whom someone that you connect with knows that can make all the difference in the world.

People who understand that aren't likely to quit because they realize that with some patience and dedication, MLM can be made to work for them.

While some newtork marketers have actually been burned, most who claim to have failed at MLM never really worked the business. Since they did nothing and failed before the fact.