Promoting The Procuct vs Promoting The Opportunity
There are two ways for every MLM member to build their business: promoting the product and/or promoting the opportunity.
While multilevel marketing ostensibly originated as a way to promote products, its real purpose has always been a way to make money, which means that it was, is, and will be abused.
If a network marketing company is offering products people want and the products are competitively priced, or the products are sufficiently unique or significantly better, it’s possible for a member or associate of that company to make money with the company if he has what it takes to do it.
Similarly, if the company has a compensation plan that pays generously without being filled with too many restrictions or hidden traps, a member or associate of that company can make money with the company providing he has what it takes to do that.
With so many MLM companies being tied to health products, promoting health is yet a third way of business building though it ties in closely with promoting products.
Because of past abuses, promoting the business can be risky if not done properly. Which is why you may have to sign a statement stating that you have used and/or consumed a large percentage of your previous purchase when you place a new order with your company.
Similarly, you are not allowed to make health claims for your products and may be restricted to the use of unexciting, company supplied materials for product promotion. Your personal experiences with a product or anecdotes telling about what others have experienced with the the products, however, can be used.
Weather you promote the product or promote the opportunity is generally a matter of preference, either yours or the person you are working to sponsor and whether their interest is more product or opportunity. The methods for doing both are countless, and the secret to MLM success is in finding the method or methods that work for you.
